In the category Sheroes, we want to honour women with occupations of systemic relevance. They come from the health care, homeland security, basic and food supply sectors and ensure that our system does not collapse. In March 2020 we launched our campaign #sheroes, in which we made the sheroes of the crisis more visible. They presented their work and message to our community. Here you can find the Sheroes and here prominent supporters.
Why does Philip Morris support the category Sheroes?
Sheroes. We look forward to the many heroes among women. This is why this category is particularly important to us. Once again in this special year marked by the global pandemic, in which our society needs heroes so much.