Innovations that shape the future and improve life, exist in all industries. Sometimes you see them at first glance – but often this is not the case. This award is intend to change that. So if you believe that your idea can revolutionize the digital world, then this is your award!

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Why does FREE NOW support the category Innovation?

At FREE NOW (formerly mytaxi), innovation has been crucial for us since the foundation. It made us the biggest ride hailing provider in Europe, by reinventing the way of hailing a taxi. Now we reimagine the future of urban mobility, by adding more service options to our app. Our mission is to make mobility available for everyone, independent of age, gender, income and location. We believe in open access to mobility, as it enables human connections, social participation and individual freedom – and ultimately, improves the quality of Life.

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