Mali M Baum

CEO and Founder
WLOUNGE | MAGDA GROUP

Nominated in the Category: Global Hero

With which digital project do you want to apply in this category?

As a serial entrepreneur, Mali is bringing her experience from other ecosystems in which she has worked and whom she has been intensively engaged in before she came with her husband and 2 kids to Berlin, following her family roots.
WLOUNGE is one of her creations for the German tech ecosystem in Berlin and beyond . WLOUNGE is having global AMBASSADORS program in Helsinki – Finland. Paris – France. Tel-Aviv -Israel. Munich and Frankfurt- Germany to bring the mission #ImAmagda – Making.Women.Business.Ready to a bigger audience and to support more as a key local player in these cities m this is why she’ve built WLOUNGE TALK format , like Ted format for ROLE MODEL in the local , give them access and highlight their success . more : https://www.wlounge.de/wlounge-talks

She is a key person in the tech ecosystem for making Berlin attractive to foreign investors and technologies to invest and grow here. Partner at Berlin Partner and it’s StartAlliance program to open Berlin for 12 international markets like NYC. TLV. BEIJING. PARIS and more. Also an ambassador for Asia Berlin activity, lead by the Berlin Senate , Ramona Pop, Senatorin für Wirtschaft, Energie und Betriebe. for bridging Asia markets with Berlin for Business and investments ( China, Japan, Singapore and others )

In addition to showcasing the mission, Berlin and the German tech ecosystem, she is one of the biggest voices for professional women, founders and C-Level women in business and family offices, to place their achievements in the center and for other women to inspire and follow.

Mali is one of the biggest names when it comes to conferences and events as a platform for sharing knowledge and experiences and utilizing the successful network of WLOUNGE to support investments in diversity. c-level to gain the knowledge and Mentoring in the most significant accelerators like TechStars and more than a year she has managed OPEN HOURS strategy, meeting with WLOUNGE’s community, new ppl, ppl who ate asking for network and support in their business and personal growth for bringing new people into the network and help them succeed.
ON TOP – 10.2019 Waldorf Astoria, Berlin she runs under WLOUNEG with the Berlin Senate and 40 companies partners the BERLIN TECH OSCAR to highlight the ppl behind the products and bring them to the spotlights in front of huge audience of investors, local and global https://www.wlounge.de/tech-awards-gala

She is always mentioning that Berlin is her mission and Germany is her home. Mali is a great role-model for entrepreneurship in Berlin and beyond.
Project under Mali’s leadership – WOMEN LEADERSHIP ACADEMY - #WDL – WLOUNGE DARE LEADERSHIP : https://www.wlounge.de/wdl
WLOUNGE GERMANY’S NEXT ROLE MODEL 2020 : https://www.wlounge.de/gnrm20

And raising MagdaGroup, upcoming impact fund of funds to invest in diverse team . the fund of Growth.

How does digitization shape your/her career?

At WLOUNGE we are supporting women investors/ women runs a startup and diversity in general, with this message and mission and be global, with the digitalization we manage to raise the awareness and see more and more women at the for-front of businesses, corporates, and investment firms/ VC and M&A, Mali is very active globally with the focus on the German economy and with specifically Berlin as the hub. During COVID-19, when all felt it is going to shut down, she came quickly and efficiently with the online new WLOUNGE format. WLOUNGE GERMANY’S NEXT ROLE MODEL 2020 for keeping the communication on and keep business opportunities flew within the WLOUNGE network, partners, and community. Super support on a DAILY BASIS online TALK with Global leading experts as speakers and educators. More on the topics, speakers and the format that still running weekly as the audience/ community requested https://www.wlounge.de/gnrm20
Once the ONLINE became the mainstream and here to stay Mali and the team in WLOUNGE together with the partner and the global and local network are building an online WOMEN LEADERSHIP ACADEMY (for corporate’s female in a leadership position and female founders ) for sharing her own experience and network from building 6 companies and investing with selected women to strive and succeed. Something we do not see enough here in Germany. DARE TO DO! MAXIMUM YOU'LL SUCCEED is her motto at the office every day.

With the digitalization comes the opportunity to open more capital opportunities for female founders and bringing to Berlin / Germany new innovations, new concept of global sharing community and encouraging influencers, corporate and politician to make this a reality and talk about it by being very involved in making the change with them and guide them with the common mission to digitalize the Mittelstand and by that opening more capital to the next generation here in Germany . so using digitalization is a superpower in many ways for Mali . also being a partner at FINDERVEST app- like Tinder for startups and investors while building special SPACE for female founders and female and female investors to have more opportunities for fundraising and encourage more women to become an angel investor locally and globally as a mission

What makes you/her a digital female leader?

Mali founded WLOUNGE as a movement, as a mission, to influence the local tech ecosystem and all parties involved, from Government, VC, startups, corporates M&A, universities and accelerators.
Today, WLOUNGE is a well-known Berlin-based company that has contributed and has influenced the ecosystem and deep impact on it.
Having start-ups, VCs, Family Offices, universities and government institutions as the most important connecting all needed elements for startups and economy to grow, communication, more access to capital, supportive network and access to other markets/ecosystems with her own global network that she gain at the last 20 years in Tel Aviv, Europe, China and the USA. Bringing all these to Berlin and Germany’s younger generation to be able to get more educational, inspiration for entrepreneurship and focusing on the WOMEN part to empower their part in the influential position and be able to build UNICORNS our of Germany and Europe. Mali is raising the first investment firm Fund On Funds in Germany that owned by women and she is on the jury and the investment committee as an expert for the European Commission, European Innovation Council since 1.2020. sitting on several startups board and Partner at corporate’s FEMALE FOUNDERS, impact accelerator – F-LANE by VODAFONE to bring access and founding company’s knowledge to the founders at the accelerator and support VODAFONE to select the top FOUNDERS and bring them personal and business growth.

As a serial entrepreneur, Mali is bringing her experience from other ecosystems in which she has worked and whom she has been intensively engaged in before she came with her husband and 2 kids to Berlin, following her family roots.
WLOUNGE is one of her creations for the German tech ecosystem in Berlin and beyond. WLOUNGE is having global AMBASSADORS program in Helsinki – Finland. Paris – France. Tel-Aviv -Israel. Munich and Frankfurt- Germany to bring the mission #ImAmagda – Making.Women.Business.Ready to a bigger audience and to support more as a key local player in these cities m this is why she’ve built WLOUNGE TALK format , like Ted format for ROLE MODEL in the local , give them access and highlight their success . more : https://www.wlounge.de/wlounge-talks

She is a key person in the tech ecosystem for making Berlin attractive to foreign investors and technologies to invest and grow here. Partner at Berlin Partner and it’s StartAlliance program to open Berlin for 12 international markets like NYC. TLV. BEIJING. PARIS and more. Also an ambassador for Asia Berlin activity, lead by the Berlin Senate , Ramona Pop, Senatorin für Wirtschaft, Energie und Betriebe. for bridging Asia markets with Berlin for Business and investments ( China, Japan, Singapore and others )

In addition to showcasing the mission, Berlin and the German tech ecosystem, she is one of the biggest voices for professional women, founders and C-Level women in business and family offices, to place their achievements in the center and for other women to inspire and follow.

Mali is one of the biggest names when it comes to conferences and events as a platform for sharing knowledge and experiences and utilizing the successful network of WLOUNGE to support investments in diversity. c-level to gain the knowledge and Mentoring in the most significant accelerators like TechStars and more than a year she has managed OPEN HOURS strategy, meeting with WLOUNGE’s community, new ppl, ppl who ate asking for network and support in their business and personal growth for bringing new people into the network and help them succeed.
ON TOP – 10.2019 Waldorf Astoria, Berlin she runs under WLOUNEG with the Berlin Senate and 40 companies partners the BERLIN TECH OSCAR to highlight the ppl behind the products and bring them to the spotlights in front of huge audience of investors, local and global https://www.wlounge.de/tech-awards-gala

She is always mentioning that Berlin is her mission and Germany is her home. Mali is a great role-model for entrepreneurship in Berlin and beyond.

What does leadership mean to you/her?

Mali is a big executor, for her leadership is a definition of DOER. don't wait for others to do! be the change you want to see, and she is following this in her dozens of activities under her leadership at WLOUNGE , MAGDAGROUP and others.